- As ecommerce has gone from strength to strength, so to has m-commerce, any purchase made online via a mobile phone, mainly smartphones. In 2019, it made up 1/4 of all ecommerce sales, doubling its size in just 4 years.
- As mobile devices, such as smartphones and tablets, become more common, the added convenience and ease of access has drawn many customers in.
- It is expected that by 2024, the m-commerce market will reach to US$284 billion. Because of this, online stores need to be properly optimised for mobile users, in both layout design, functionality and payment options.
Source : https://www.businessinsider.com/mobile-commerce-shopping-trends-stats?op=1
