Video, VR and more interactive content presents opptonuites to connect and immerse audiences with brands

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27.2% of worldwide viewers watch more then 10 hours of online videos on a weekly basis, with another 28% watching between 4 to 10 hours (Statista). The large audience presents a perfect opportunity to connect further with audiences.
The rise of ecommerce has illustrated the importance of content, with video content among the most consumed by audiences.
Alongside video, AR, VR and other interactive content forms have increased in popularity. Whilst written content should not be dismissed, businesses willing to experiment with other forms can help brands stand out.
The rise of podcasts is a good indicator of this. According to statistics from Edison Research and Triton Digital, 2020 saw the average listening time of podcasts for adults to be above 6 and a half hours.