- With the recent shake-up to videos on the app, Instagram has certainly shifted from the photo platform it once was. Video is now the main way to not only get your content out there, but also to build trust with your audience.
- For example, as Reels grows in popularity, short form video can help provide exposure, reaching a much bigger audience, whilst also allowing you to show the more human side of the brand, through humour or behind the scene glimpses.
- Live video content will also be a major factor in the 2022, as people look to more intimate connections with brands. Live video allows the audience to get involved, better connecting them with your company and earning their trust.
