43% of consumers have increased their use of social media to discover new products and brands, according to survey results by Sprout Social. For many, the way to find out what’s available is through social media platforms such as Instagram. As social media becomes the first step for many customers to discover brands, profile optimisation…
As social media continues to become more and more popular, social commerce, selling directly within a social media platform, is set to be a major way brands interact with their audiences and customers. The State of Social Media Investment Report by Sprout Social found that 79% of companies asked saw themselves selling on a social…
81% of people who use Instagram do so to help research products and services, as social commerce continues to rise. With the social media platform pushing past 1 billion users, Instagram has become the perfect place for brands to connect with audiences. 2 in 3 people surveyed Ipsos said that Instagram helps enable interactions with…
Spurred by the effects of lockdown, social commerce, like the rest of ecommerce, has grown significantly in the last year, with ReportLinker.com projecting the global social commerce market to surpass CA$762 billion by 2027. With estimates seeing up to 94% of adult Canadians being active on at least one social network, it has become a…
2020 saw usage of social media sites increase across multiple platforms and with it, more people shopping online via social media networks. Estimates by eMarketer put 2021 to see 7.9 million social buyers in Canada, up a million from 2020, accounting for roughly a quarter of the population above the age of 14. A Bazaarvoice…