The platform has a global user base that is over 2 billion people and has proven a useful tool for marketers, allowing a connection to be established with the target audience Last year showed how well it can make that connection and drive engagement, with Google showing in a study that 70% of viewers had…
Facebook has added to its ecommerce features for Canadian users, as several social media sites have moved to expand their online shopping options The ‘Shop’ option will now be highlighted on menu bar and on the mobile app, with new options for product searches and by-product notifications This follows a move by Twitter in February…
Twitter Canada has announced a partnership with so.da to create a new “online shopping experience” called Twitter Shops Fueled by so.da Using virtual pop-ups to target users with brands they may be interested in, Twitter hopes it will provide a new way for users to discover and shop for products Social shopping and ecommerce saw…
Purolator Inc has moved to build up its distribution centres in response to the massive growth in ecommerce and the resulting demand in deliveries It has seen significant increase in remote distribution areas, as consumers have moved away from the bigger cities due to the pandemic The company saw an increase of over 65%, year…
Canada is set to have a warehouse building boom as the rising demand for online goods is expected to continue. Starting in 2020, due to the effects of the pandemic, the increase in demand is expected to carry on throughout 2021 A new report by brokerage CBRE Ltd showed that 40 million square feet of…
Google has announced a new feature for the Search Console, called “associations”, designed to connect a Search Console account with other Google accounts, such as Analytics, YouTube and Android apps This will enable businesses and users to have a far broader and in depth look at the data going through each account, all within the…
Consumer expectations for online deliveries look for more transparency and quicker delivery times according to a new survey conducted by SOTI Titled the ‘State of Mobility’ report, it’s Canadian results show that 67% want to be able to know where their package is once it’s been ordered. It also showed that 29% saw that unless…
A survey of new Canadian business owners shows that many new small businesses have adapted their business strategy due to the pandemic, seeing gaps in the market that needed to be filled The statistics by Ownr show that 22% of those surveyed changed their business plan due to the impacts of the pandemic, with 26%…
Statistics by eMarketer show that ecommerce grew 20.7% in 2020, a total of CA$52.04 billion, making up 8.1% of all retail sales in Canada A reluctance to visit brick and mortar stores due to the pandemic and the convenience offered by online shopping propelled ecommerce to new heights. It is expected that in retail and…
Several online market stores have started recently as “digital localism” sees increased numbers turn to online shopping whilst also whisking to purchase from local brands Kitchener Market and St Lawrence Market in Toronto have both recently established themselves online with customers able to order from multiple vendors with sites such as Le Panier Bleu, Ma…