- Whilst viral content is often heralded, for your brand prescence on social media, you want to aim instead for providing your audience with strong customer service, transparency and engagement.
- Data from the Sprout Social Index shows that whilst marketers put memorable content as one of the main factors of a good brand on social media, consumers instead placed strong customer service as the main draw, with 49% answering so.
- Making sure to have a responsive social media presence is key. As more consumers look to social media for their customer service issues, how your brand responds can be the difference between loosing a client or gaining a loyal customer.
Sourec : https://sproutsocial.com/insights/social-media-myths/
