- Snapchat has unveiled a new advertisement option called ‘First Commercial’ which will allow for advertisers to pay to ensure their ad is the first seen when a user tunes into any of Snap’s original Discover shows
- Snapchat’s Discover content has been successful so far this year, with the total daily time users spend watching increasing 35% in the first quarter of this year, compared to same time the previous year
- The new option has been in trial for several months and is now being rolled out for U.S. and UK users, though Snapchat looks to expand should it receive a positive response
Source : https://www.socialmediatoday.com/news/snapchat-launches-first-commercial-high-impact-ad-option-to-all-advertise/586508/
