- As customers are more wary of brands and online marketing, providing authenticity can help show the human side of your company, often providing reliability and engaging content.
- From behind-the-scene glimpses to how your company works to humours posts about day to day life in your business, they can resonate well with audiences, showing the real faces behind the work and humanising your brand.
- Whilst not the perfect fit for all brands online, for some it can provide readable, relatable and engaging content that can lead to customer retention and encourages user response, such as their own content and reviews.
Source : https://www.searchenginejournal.com/authentic-content-marketing/239597/#close
