- As social media becomes an increasing space for brands to connect with customers, research from the Sprout Social Index shows that 76% of consumers follow brands on social media so that they can access customer support.
- Often dubbed ‘conversational commerce’, the statistics show that more and more consumers are looking to social media to engage in meaningful interactions and conversations with brands.
- Being able to provide answers quickly and efficiently is a key factor, and when done successfully can lead to consumers not only having a good opinion of your brand, but reducing abandoned carts and building brand loyalty.
Source : https://sproutsocial.com/insights/conversational-commerce/?amp
