- The main rival to Tik Tok, Instagram’s short format video mode, Reels, has seen massive popularity in 2021 and is seen by many marketers to see that same success again in 2022.
- Acoording to data from HubSpot’s 2022 Marketing Industry Trends Report, over half of marketers are set to increase their investment in Instagram Reels this year, with 58% of answers indicating so.
- As well as a drive for Reels, 57% of respondents indicated that they would increase investment in Instagram Live in 2022, indicating that more brands are looking towards live content.
Source : https://blog.hubspot.com/marketing/brands-social-media-communities
