Google Search Console updates with ‘associations’ feature for wider data view options

• Google has announced a new feature for the Search Console, called “associations”, designed to connect a Search Console account with other Google accounts, such as Analytics, YouTube and Android apps
• This will enable businesses and users to have a far broader and in depth look at the data going through each account, all within the Search Console, such as the organic performance of adverts
• This news comes a few days after Google announced it had teamed up with analytics firm Databricks to provide data driven services to enterprise customers, as the company looks to provide new options for business in the face of more stores operating online

Source : https://searchengineland.com/new-google-search-console-associations-346326

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