When visitors look at your website, the content will tell them what they need to know. Who you are, what your company does, the expertise you hold and why they should engage more with your brand.
Strong content draws more visitors to your website, bringing valuable search traffic, linking potential customers to your site. Though for it to be effective, you need to know how to properly use it.
Different types of content are fit for different purposes and knowing the limitations and strengths each has is important. A blog post can be a great way to start up conversations, but an article with an authoritative tone is a much better tool if you are looking to show your site as a place of reliable information and as a resource. Whatever you goal may be, we are here to help layout the best content creation strategy for you.
We utilize a scientific approach to creating the best strategy for achieving your goals in content and inbound marketing campaigns, using hard data to make sure the strategy will get the results you are looking for. Content strategy is a crucial part of deliverable, made to make sure that your target audience sees only high-quality content. Each piece of work is set up by a planned and precise content marketing campaign, all monitored and crafted by your content marketing team.
With our in-house content marketing team, have blog posts that not only increase your sites search exposure, but successfully build brand awareness and attract top-of-the-funnel traffic. Personalized towards your target audience and optimized to best perform on search engines, we create high-quality content and articles that will get results, allowing your rankings to reach new heights.
We create content that helps push towards your goals, able to converse with your audience directly and build a connection with your brand. We know how to create content that converts, we know search engines and we know how to get your audience connected.
Able to start conversations with our content, engaging prospects, we take those discussions and nurture them into relationships which turn to sales. The content is able to do this by sharing the fantastic stories of your business, told through the right forms of content and delivered through the right channels at the right times. Looking for assistance in website content creation for banner ads, landing pages and campaign materials? Get in touch with us and lets get talking!
We here at DMX Marketing have been watching the evolution of AI and utilizing it as a tool where appropriate and beneficial, but have realized it’s limitations. This is all about to change. Google Gemini, the tech giant’s next-generation AI model, is poised to revolutionize digital marketing in 2025. With its advanced capabilities in understanding…
In today’s digital landscape, a well-structured social media strategy is essential for businesses seeking to connect with their audience and enhance brand visibility. A thoughtfully designed social media calendar can help you leverage timely themes and holidays, fostering a stronger online presence. This article explores how to utilize a social media calendar effectively, the reasoning…
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Most marketing and advertising agencies depend on team members with specialized skills in specific practice areas to do a large variety of work in-house. With such strong internal bench strength, agency leaders might feel hesitant to outsource tasks to outside parties. Their concerns—from a reliance on external partners leading to vulnerabilities if the partnerships fail…
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Google has continued their “How Search Works” mini-series this month, uploading the second episode which is titled, “How Google Search crawls pages”. Episode 2, which was released February 22nd, follows the first episode with Google Search engineer, Gary Illyes, offering invaluable insights into how crawling works. Crawling being how Google travels the internet, discovers new…
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