Consumer survey shows growing popularity of online shopping, as well as main ‘dealbreakers’

You are here:

Ecommerce experience platform Shogun has shown in new survey data that 42% of people who have shopped online during the pandemic will continue to do so after
The findings also revealed some of the main factors that lead consumers to avoid certain online stores or brands. The highest ranking was a website or app “that looks sketch or unsafe” at 59%
Other major factors included stock not being available or no longer available after clicking through a social media link, few product pictures or low quality pictures and not providing product reviews