5 Mistakes Brands Make When Launching a New Product on Social Media

5 Mistakes Brands Make When Launching a New Product on Social Media (And How to Avoid Them)

Social media has become an indispensable tool for brands launching new products. With its vast reach and diverse audience, it offers a powerful platform to generate excitement, build anticipation, and drive sales. However, a successful social media product launch requires careful planning and execution. Many brands stumble by making avoidable mistakes that can hinder their…

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Canadian Ecommerce Sale

Canadian ecommerce sales up 70% compared to last year in June

In findings released by Statistics Canada, the year over year total for June was at an increase of 70.6%, whilst ecommerce sales had yet to drop to below the pre-pandemic levels However, when compared to prior months, online retail revenue has dropped 13%, when adjusted for basic seasonal effects Overall, ecommerce sales reached C$3.2 billion…

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Home Improvement Sales Online Rise, With Retailers Recording Massive Growth

It is no surprise that with the Covid-19 pandemic and lockdown orders in place in many areas of the world, that more people have had time to spend at home. With commutes removed from the day, as well as many other tasks, it would seem that many people have turned to new hobbies or entertainment…

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