If anyone at the start of this year could have accurately predicted how 2020 would unfold, I think it is fair to say that almost all of us would have taken the news with quite a bit of skepticism. But as the pandemic continues, this extraordinary series of events has come to play with massive…
While many industries and sectors have struggled throughout this year, e-commerce has seen a highly successful 2020. Its growth has been massive and is set to continue well into 2021. Online sales have strengthened this year in the absence of brick-and-mortar stores being open, with online sale records set to be broken. It has even…
Many different sectors and industries felt the economic strain in 2020, but small businesses, regardless of their wares, location or ethos, had to take the full force of the storm. As lockdown measures began across the world, many brick-and-mortar stores lost their connection to their audience, robbing them of the vast majority of their income.…
An interesting news story recently emerged from Plymouth, England. Facebook users found their posts and comments removed, members were banned from groups and accusations of bullying were thrown out by the social media giant, all for seemingly talking about their city. How did this happen? It turns out that each person affected had at some point talked…
Social media has long been in the spotlight; however, over the last few years, the giants have been under fire for numerous reasons. Pick your platform — Facebook, Instagram, Twitter, TikTok. They’ve all been embroiled in problems and scandals, with public and political outrage often the result. Yet many of us still flock to them…
Content marketing is a great way to connect with your audience and establish yourself as a trusted thought leader in your industry. A solid content marketing plan will help build your business’s reputation and credibility. However, a poorly conceived content strategy that doesn’t deliver authentic value to your target audience can come across as nothing…
