Mar82021

Half of small businesses plan to continue selling online after the pandemic as ecommerce seen as essential to survival

Blog, Ecommerce Business, Online shopping

Research conducted by Maru/Matchbox for the Canadian Federation of Independent Business (CFIB) shows that half (48%) of small businesses plan to continue selling online after the pandemic has ended, with only 2% saying they will shut down operations once social distancing ends. The online prescense stores had was seen by 51% to be a essential…

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Mar82021

Email marketing stands as the most popular digital marketing strategy for small businesses

Blog, Ecommerce, Email Marketing

Email marketing, closely followed by social media marketing, stand as the two main strategies to communicate with audiences and promote business, at 71.9% and 71.7% respectively. The statistics, from AWeber’s 2021 Digital Marketing Report, shows that for small businesses email marketing still remains the most popular choice, just ahead of social media. Landing pages and…

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