- As short-form content becomes more popular, with apps such as Tik Tok and Instagram Reels, it may seem like long-form content is no longer useful. However, the exact opposite is true.
- Longer content can serve different purposes then short form, giving far more detailed information to the reader, allowing for more context and value in the content. An article can go into far more depth then it would if it was limited to below 1000 words for example.
- Long-form content also allows for improved lead generation, if your website is optimised and has calls-to-action in the piece. Your article has a higher chance of showing on the first page of search results, guiding more readers to your website.
Source : https://blog.hubspot.com/marketing/the-ins-and-outs-of-writing-long-form-content
