- As more social media users look for video content, with people twice as likely to share videos with friends compared to other content, it is important to make sure that your content is both accessible and conveys the information across clearly.
- Statistics from Sprout Social show that 85% of Facebook videos are watched without sound. With captions, you allow your video content to not only be more accessible to users who are hard of hearing, but also make sure that the content is easy to understand to someone who does not have the sound playing.
- Videos that can be understood without sound can connect with a larger audience, allowing for longer view times and higher engagement.
Source : https://sproutsocial.com/insights/social-media-video-statistics/
