- A recent study by Kantar has found that Tik Tok is seen by consumers as the platform with the most ‘fun and entertaining’ ads, with the interactivity being noted. The survey saw it favoured over Twitter, Google, Instagram and Amazon.
- The short-form video app has quickly become a favoured platform for marketers, as 80% of users say Tik Tok gives them ideas about products and brands they had not previously thought of, according to a study by WARC.
- Tik Tok is seen by many as innovative in how it gets messages across to users, and with more people turning to the social media platform, it can be a major area to connect with your target audience.
Source : https://www.socialmediaexaminer.com/tiktok-growth-and-how-marketers-are-responding/
