- Tik Tok has announced users of the app will be able shop as they scroll through videos due to a new deal with ecommerce platform Shopify
- Shopify adds the short video based app to its list of partners which now includes Pinterest, Instagram and Facebook, as it looks to enable more options for its growing user base
- Both Tik Tok and Shopify have seen a profitable 2020, with ecommerce fuelling their growth. Shopify has seen its earnings for the 3rd quarter of this year rise 67% from the previous year
Source : https://www.ft.com/content/f11fe4a8-84ea-4f11-aa94-79fe8ed0688e
