Tik Tok and Instagram Reels prove the value of short form, ‘snackable’ content

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Short-form content has seen great success in 2020 and into 2021, with Instagram Reels and Tik Tok seeing massive popularity. The latter became the most popular app downloaded last year, with 1.1 billion active users.
With social media, holding a users attention for long periods of time is much harder then with shorter, ‘snackable’ content. Data from Upfluence showed that Tik Tok had better engagement rates compared to Instagram and YouTube, with its quick video style winning over audiences.
This shows that users are looking for shorter content that captures the attention, but doesn’t spend too much of their time. This can range from educational to humorous, to even videos of jellyfish, it just needs to fit a short-content format.