Social commerce sales rise as consumers look to social media sites for products

• 2020 saw usage of social media sites increase across multiple platforms and with it, more people shopping online via social media networks.
• Estimates by eMarketer put 2021 to see 7.9 million social buyers in Canada, up a million from 2020, accounting for roughly a quarter of the population above the age of 14.
• A Bazaarvoice survey conducted by Savanta, from December of 2020, showed that Facebook is the most popular choice with adults in Canada for making purchases, holding 24.5%. Instagram and YouTube rounded out the top 3 with 17.1% and 16.5%.
• Tik Tok, having seen a highly successful 2020, had 2.7%. However, the highest result lay with those who either don’t purchase from social media or didn’t know, at 28.4%

Source : https://www.emarketer.com/content/what-s-state-of-social-commerce-canada