- The big trend setter at the moment, short-form video continues to dominate. Whilst the length of video depends on the platform, such as 60 seconds for Tik Tok, 2:20 minutes for Twitter and just 30 seconds for Instagram Reels, they all present innovative ways to present your brand and its content.
- Known for its entertainment value, short-form video can be adapted to suit your brand, helping engage your audience, with quick, snackable content that gets the attention.
- Finding the right content that will connect with your audience is key to making the most out of short-form video. For some, behind-the-scenes videos will resonate well, giving tiny glimpses to your audience. For others, more educational videos work, helping quickly and precisely explain concepts and products to your audience.
- Short-form video is a useful tool in engaging with your audience, presenting a unique opportunity to connect with users despite the short attention span that social media has created.
Source : https://blog.hubspot.com/marketing/short-form-video-trends
