- The social media platform has begun testing ads for the Instagram Shop tab. The adverts will present either a single image or a carousel of images, with the feature being tested in the U.S. for mobile users.
- This comes as ecommerce options on social media have become more popular, with many looking to apps such as Instagram for not just information on products, but purchasing too.
- Ads for Instagram Store may give retailers another way to target audiences that are already looking at similar products, but the exact details of the new ecommerce features has yet to be released.
