Half of shoppers are swayed by social media when making purchases

• New research puts 65% of global consumers being influenced by social media when making a purchasing decision, with previous customer photos playing a big role
• The research, which was conducted by Bazaarvoice, a product reviews and user generated content solutions company, has revealed several visual and social content factors that influences purchases
• Nearly 3/4 of all people asked (74%) preferred to see pictures from previous customers, rather then professional images. Facebook influenced many when it came to purchases, at 25%, though amongst 18-34 year olds, Instagram hold a bigger sway in influencing at 31%

Source : https://internetretailing.net/mobile-theme/mobile-theme/half-of-shoppers-are-swayed-by-social-media-to-make-purchase-and-prefer-real-customer-photos-22617