- When it comes to social media, many brands look simply to promote, focused on only their output. However, community building can play a vital part in your social strategy.
- Engaging, encouraging and growing your community can help users become invested in your brand, making them more likely to not only engage more with your content, but purchase your products and services too.
- With your community, be proactive. From participating in conversations, reacting to user generated content, to being quick with responses to questions, look to engage with your audience.
Source : https://blog.hubspot.com/marketing/underrated-social-media-tactics
