- Facebook has announced it is testing news feed topic exclusions to allow for more brand safety for advertisers, allowing them to choose if their adverts are put with potentially sensitive content
- Categories such as Crime and Tragedy, News and Politics and Social Issues are being used in the test, with advertisers able to pick which ones their adverts appear with
- Brand safety has been an area of worry for many people advertising on Facebook, as well as several other social media sites. The last year has seen more worry due to advertisements being found alongside often divisive and controversial content.
Source : https://searchengineland.com/facebook-testing-brand-safety-topic-exclusions-for-advertisers-345734
