The time you post plays a major part of your organic reach. You want your post to be when your followers are online, as Instagram rewards content that is recent. So changing when you post to meet when your audience is online can help increase your reach. Instagram Insights is an important tool to use…
As Tik Tok continues to see fantastic success, many companies have been quick to put out their own short-form video versions. Instagram’s Reels sits as one of the main competitors, so knowing what each one offers can be important to deciding which to use. The main difference is the length of video, with Tik Tok…
Your are given 33 characters for your name and 150 for your bio on Instagram and with this you need to be able to convince users to follow your content. Whilst this may seems like a tall order, simple touches can make big difference. Both name and bio should be clear and easy to understand,…
Instagram has never been slow when it comes to adding new features, with the app currently holding photo posts, short video clips, Stories, Reels, IGTV, Instagram Live video streams, Guides and products on the Instagram shop. Experimenting with different formats available can help maximize your impact, and with the ones you start to use consistently,…
Short-form video has seen a massive increase in popularity with the rise of Tik Tok. This has led to several social media companies looking to catch up, with Instagram one of them, as the head of the company, Adam Mosseri, announcing further expansion into video. Instagram already has it’s own version of Tik Tok, named…
Navigating through Instagram’s complex algorithm to make sure your posts connect with as many people as possible can be tough, though certain tactics can help make this easier, such as enabling branded content tags in settings. This allows business to tag you in their Instagram ads and sponsored posts. Designed for sponsorships and partnerships, it…
