We’ve all been there before: You fill a digital cart with items you need or want, carried along from one suggested offering to another, until you decide it’s time to make the purchase—only to stumble upon some element of the e-commerce customer journey that stops you in your tracks. What factors lead shoppers to abandon…
Brands are always looking to leverage the “latest thing” in terms of social media trends to help amplify their marketing and advertising, and this holiday season, the latest and greatest thing is TikTok. While many brands have begun to consider ways to make the most of their presence on the video-sharing platform, it’s still such…
Given the hype around how a strong social media presence is a must-have for businesses hoping to find success these days, one might imagine that simply setting up a company profile on any social platform would be enough to attract consumers and turn them into customers. But the truth is, generating true engagement with online…
When two or more brands partner up in a special collaboration, the results can help them boost awareness of their products or services in new markets and potentially gain new customers. In the upcoming holiday season, brands that combine their marketing efforts can get their offerings in front of more consumers, capture the attention of…
Imagine gaining 15,000 billion media impressions in the space of a month, without doing anything. No advertising campaigns, no marketing. Just suddenly having a surge of online activity without even lifting a finger. Add to this a rise in sales and you have a fantastic deal. Seems almost too good to be true. But for…
Search engine optimization, or SEO, is one of the most important aspects of any business online. Ranking as high as possible is crucial to success, which means carefully following algorithm changes and adapting content and keywords. When Google makes a change, or there is a shift in consumer behavior online, SEO follows. We work extensively…
