- Most consumers wont simply trust a brand with out a great deal of trust. Authenticity is a fantastic way to bridge this gap and present the human side of your company through social media.
- As noted by Hubspot, authenticity in 2021 will be especially vital, with the effects of the global pandemic and numerous major events making users more wary, with many looking for a sense of realness and more awareness of the world from brands.
- A survey report by Visual Objects found that 41% of social media users have no interest in what brands post. Whilst this study was limited to the U.S.A, it does show that customers are looking for a more genuine side from brands on social media.
https://blog.hubspot.com/marketing/social-media-predictions-2017
