As more video content is watched, its effectiveness to connect brands and consumers increases

While video content is not a new concept, it’s popularity and effectiveness have skyrocketed in the last few years, especially over the course of the last 12 months. With so many consumers watching video content, it can be a great way to connect them to brands and products.
93% of businesses gain new customers as a direct result of posting branded video content to social media platforms, according to Social Media Today.
Add to this statistics from OptInMonster, which see an ROI of 89% for those who use videos in their marketing strategies, and it is clear to see the benefits of video content.
Whilst previously video content had been expensive to create, it has become easy to film, edit and implement into a marketing strategy. As more brands turn to social media, video content is an option that should be considered.