Facebook, Instagram, Snapchat, YouTube, LinkedIn and even Slack all have a version of Stories. Whilst Instagram’s version may be the most succesful and well known, they all offer a fantastic route for engagement with users. Replies and reactions to stories on Instagram go to the brand’s DMs, providing a direct line of communication, offering a…
Getting more organic exposure and engagement on social media is key, Instagram is no exception. With the platform shifting to have more of a focus on video content, Reels and IGTV are a great place to connect with audiences. Whilst Instagram Reels and IGTV may have their own designated spaces, you can still boost their…
Statistics from the Sprout Social Index shows that 61% of consumers want to see engagement with the audience, with another 45% looking for transparency in a brand’s social media presence. This shows that consumers are looking for authenticity in the content they wish to see. They want to be able to trust the brands they…
