- A potential sign of the changing landscape of digital content creation, Tik Tok is set to be the major sponsor for VidCon 2021, taking over from YouTube who was the previous main sponsor since 2013.
- This points to a shift in the video app landscape, not just in content creation but in marketing and popularity too. As Tik Tok continues to evolve, bringing in more ecommerce opportunities, it is becoming a major location for marketers and businesses.
- Tik Tok’s snappy short form content is extremely popular amongst users, with Instagram and now YouTube creating their own versions to catch up, namely Instagram Reels and YouTube Shorts.
