The Underlying Benefits to SEO
Gaining favorable attention from search engines is not the only way an organization benefits to SEO usage. The end goal is always to increase sales, and attracting new website visitors is the purpose of website optimization. Combining the peripheral benefits to SEO gives a much higher return on the investment.
· Add Branding Benefits to SEO – Name recognition drives more sales. The more people who know your name, the more you will be talked about, and the longer your message will be retained. SEO is an excellent tool to increase name recognition for:
o Company or Division
o Specific Products
o Information and Support Leadership
· The Importance of Relevance – Relevance tells your visitors that your company knows what it is doing, uses only the best information sources, and has a focus. Building relevance takes time, but it is one of the most important complementary benefits to SEO.
· More Bang for the Buck – Compared to traditional forms of advertising like TV or radio, SEO provides a more targeted response for every dollar spent. Identifying with key words or phrases means attracting traffic that is interested in what you have to offer, a tremendous improvement over broad saturation of general markets.
There are many benefits to SEO usage, but they all have the same underlying goal: To reach a specific customer base in the most direct way possible. SEO applies to every field and industry, and acts as an equalizing tool which allows small and medium businesses to compete with large companies in the global marketplace.
