- Social commerce has grown rapidly and many businesses have been quick to set up their digital storefronts. However understanding what your target audience wants is important, especially when it comes to planning promotion strategies.
- Statistics from Sprout Social for the 4th quarter of 2021 show that 45% of consumers are likely to purchase apparel, nearly 20% more than the next product set, media at 26%.
- Given the events of the last 2 years and the disruption to daily routines it caused, it should be little surprise that apparel, media, and app subscriptions make up the top 3. Beyond this, books, food and beverages, jewelry, and other accessories are among the other highest listed products.
Source https://sproutsocial.com/insights/consumer-behavior-social-commerce/
