Since the beginning of e-commerce, social media has had its participation in one way or another. The difference between then and now is the degree of integration of different social media apps with e-commerce sites. Shopping behaviors have shifted: younger consumers are now more influenced by social media than by their older peers, and more…
Influencer marketing is on the rise today but there’s a lot of noise out there in the online marketing world, and in 2017 it will only continue to increase. More and increasingly varied advertisements from all the major social media channels will continue to bombard your potential customers. So what is the savvy marketer to…
If there’s one certainty in SEO, it’s that it’s always changing. To better understand SEO today it helps to look at where it began and how a whole host of factors now influence its role and function. Some people think SEO is dead? While others still hold it in the highest regard. To shine a…
