Advertisers still cautious of social media after boycott despite reassurances

• Advertisers are still wary of advertising on social media, despite Facebook, Twitter and YouTube all agreeing that they would do more to curb harmful content on their sites
• Both Unilever and Coca-Cola still remain paused from advertising with either Facebook or Twitter, with many other companies choosing to remain cautious
• “Brands are very concerned about having any affiliation with the disinformation that runs through the big tech platforms,” said Michael Priem, CEO of advertising firm Modern Impact

Source : https://www.google.com/amp/s/uk.mobile.reuters.com/article/amp/idUKKCN26G1XA