Video Content – DMX Marketing

Harness your Tik Tok content to inspire your audience

Lisa Montenegro — Wed, 30 Mar 2022 08:38:29 +0000

It has been well noted the entertainment draw of Tik Tok, with 60% of its users looking for funny or entertaining videos. However, your content can also inspire your audience.

A study by MRC Data and Flamingo, which was commissioned by Tik Tok, found that 43% of users feel inspired to try something new to them after watching the content of it on Tik Tok.

For the content, you create on the platform, utilize this to both draws in potential customers and for user-generated content. Interest your audience with what your product and/or services can do for them and let their inspiration take them onward.

Source: https://sproutsocial.com/insights/tiktok-stats/
https://newsroom.tiktok.com/en-us/new-studies-quantify-tiktoks-growing-impact-on-culture-and-music

Cross-posting can help you reach a wider audience, though you need to watch out for simple mistakes

Lisa Montenegro — Tue, 29 Mar 2022 06:20:46 +0000

When it comes to posting your content, you should not limit it to a singular site. However, when it comes to cross-posting, and sharing the same content on different social media platforms, there are some important points to keep in mind.

The main 2 points are keeping in mind each site’s unique upload requirements and forgetting to properly edit content. The first is fairly obvious. Each site has a different image, video, and text limits that you need to adjust for.

The 2nd point follows from this, in that you need to make sure each piece of content for each platform is properly edited for it, such as the right image size. A common mistake recently was the Tik Tok logo not being edited out, when uploaded to Reels, leading to it being deprioritized.

Source: https://blog.hubspot.com/marketing/cross-posting

With your Tik Tok content, remember that you need an effective caption

Lisa Montenegro — Sat, 19 Mar 2022 11:57:52 +0000

Tik Tok has rapidly become a popular choice for many people and businesses have been quick to create a presence on the short-form video app. If you currently use it or are thinking of doing so, keep in mind the importance of the caption.

Whilst hashtags are important, Tik Tok’s algorithm looks through your caption for keywords. Whilst many choose to put a caption of few words followed by an emoji and a bunch of hashtags, look to use up the 300 available.

Much like with Tik Tok’s short videos, you can use the space to tell the story. With a longer caption containing relevant keywords, your video can connect further, reaching a bigger audience.

Source: https://www.socialmediaexaminer.com/tiktok-storytelling-how-to-stand-out-from-the-crowd/

Don’t be shy to show your audience a different side of your company though video

Lisa Montenegro — Wed, 29 Dec 2021 10:12:06 +0000

With video posts seeing 49% more engagement then static image posts on Instagram, and the social media platform rebranding IGTV, video content is in demand with audiences looking for different side to brands.
Providing a more personal tone, or giving a behind the scenes glimpse, can be a great way to appeal to the reliability and authenticity that users want from the brands they follow, which in turn builds trust with your audience.
From humorous moments in the office to educational content that shows how products are made, these can be adapted to fit either a quick short-form style or longer, more traditional videos.

Source : https://sproutsocial.com/insights/instagram-video-marketing/

YouTube to bring in automatic location links for businesses in videos

Lisa Montenegro — Wed, 15 Dec 2021 05:54:02 +0000

YouTube is set to launch a new link format that will allow for mobile app users to get links to businesses mentioned in food and drink videos.
Before this, to link to a location mentioned in a video required manually adding a text link. With this update, it will be automatically added into videos, helping connect viewers with business quicker.
Currently, YouTube has not announced when this feature will go live or if the feature, named ‘Places Mentioned’, will expand to more video categories in the future.

Source : https://searchengineland.com/youtube-to-automatically-link-to-places-mentioned-in-videos-377358

Instagram changes up in-feed videos as they merge with IGTV

Lisa Montenegro — Tue, 14 Dec 2021 06:00:00 +0000

IGTV has been rebranded as Instagram Video, moving all the app’s video formats (outside of Reels) into one place, as the social media platform looks to emphasize video content.
The big change is that all in-feed videos will now have the option to go up to 60 minutes in length, with all videos being under one ‘Video’ tab in the profile. As well as this, post insights and video insights will be made a combined metric.
Instagram has been keen to push video content on the platform and with video posts receiving 49% more engagement then static images, it is important for business to harness this.

Source : https://sproutsocial.com/insights/instagram-video-marketing/

For connecting through short-form content, YouTube Shorts may be worth considering

Lisa Montenegro — Tue, 07 Dec 2021 09:36:11 +0000

As TikTok and Instagram Reels see considerable success, getting into short-form content is a great idea, if you have not done so already. YouTube Shorts is another major contender for short, ‘snackable’ content and well worth considering.
Whilst Tik Tok saw a staggering growth in its user base in the last 2 years, Shorts has started instantly with YouTube’s 2 billion monthly users. Look to creating content relevant to your desired audience, such as tutorials or educational videos, to engage these audiences.
YouTube Shorts other big advantage over Tik Tok is that the latter has a younger user base. If your content is not as targeted to Gen Z, YouTube holds a wider audience demographic and so can help you better engage your desired audience.

Source : https://blog.hubspot.com/marketing/youtube-shorts

https://www.socialmediaexaminer.com/youtube-shorts-opportunity-for-creators-and-businesses/

With video content in demand, it’s important to know which platforms users go to

Lisa Montenegro — Tue, 07 Dec 2021 06:39:36 +0000

Video quickly became the main choice of content on social media this year and looks set to continue that way into 2022. Knowing which social media platforms are the main choice for your audience is key.
The HubSpot 2021 State of Marketing Report found that whilst TikTok and Instagram have risen in popularity, especially amongst younger users, they still trail to YouTube and Facebook.
Asked which social media platform was their preferred to watch video content, 35% answered YouTube, with Facebook following with 25%. Despite being the newest platform on the list, Tik Tok took 19%. Instagram held just 8% of answers.

Source : https://blog.hubspot.com/marketing/go-to-social-media-video-platforms

Video content can help not only engage, but educate your audience on your products

Lisa Montenegro — Mon, 23 Aug 2021 06:36:14 +0000

Statistics from Wyzowl in their 2021 State of Video Marketing survey found that 96% of consumers have watched an explainer video to learn more about a service or product.
84% also said that they have been convinced to buy services or products from a brand due to their videos. This shows that as the popularity of video rises further, it provides a variety of ways to engage with your audience.
Educational videos, ranging from teaching about a subject relating to your brand to showing how a particular service or product works can be extremely important in not just drawing views, but also convincing consumers to buy.

Source : https://www.wyzowl.com/video-marketing-statistics/

To meet your ideal audience with short-form videos, focus on niche content

Lisa Montenegro — Thu, 27 May 2021 06:33:19 +0000

Tik Tok, Instagram Reels and YouTube Shorts have become associated with viral trends, such as challenges and popular dances. However, while certain content trends are fairly universal and can rack up views, they don’t always equal high engagement.
Having a targeted audience helps generate engagement and sales, and this often comes from niche content. It does not need to be extremely narrow in its focus, but rather the content that your ideal customer is interesting in seeing.
Whilst the idea of creating a big viral video is very alluring, providing consistent content for a niche audience and growing a community around that content can help establish your brand, bringing success to your business.
Source: https://www.socialmediaexaminer.com/how-to-create-a-tiktok-video-that-connects/