Live content on social media seen as one of the most effective

Live content for social media is seen as the most effective social media content according to Hubspot’s Marketing Strategy survey. Shown to be extremely popular among younger generations, it appears it is a main choice for many digital marketers. Of those asked, 68% said that audio chat rooms such as Clubhouse and Twitter Spaces were…

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Twitter begins to test ecommerce features as online shopping rises | DMX Marketing Experts

Twitter begins to test ecommerce features as online shopping rises

The former is designed to allow brands to advertise with a carousel format on their profile page, giving user the ability to scroll through a handful of products. Shoppable Twitter Cards work through organic tweets, with direct links to a product or shopping page generating a “shop” button and p As more people shop online,…

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Knowing when to tweet is important: Engagement rises in the mid-week | DMX Marketing Experts

Knowing when to tweet is important: Engagement rises in the mid-week

Twitter may be smaller then likes of Facebook and Instagram, but it still holds massive popularity, with nearly half of all marketers citing the platform as their go-to for engaging with customers. So it is important to know when the best time to post is. Research by Sprout Social found that 10am to midday (Eastern…

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What is Twitter verification criteria and why you may want to apply | DMX Marketing Experts

What is Twitter verification criteria and why you may want to apply

Verifcation helps build credibility on any platform, showing you as a genuine and authentic presence. A brand with a verified brand account is going to be seen as far more trustworthy. The blue check mark verification badge moved back in May, 2021, to allowing users to request verification again, after the process was phased out…

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