Instagram captions short and sweet

Remember to keep your Instagram captions short and sweet, don’t let it get wordy

The caption for a post is important on any social media platform, especially on Instagram.  However, you want to make sure you get the information across without creating a wordy post. Whilst Instagram has a maximum limit of 2200 characters, roughly 350 to 550 words, you want to aim below this level. Whilst not every…

Read article
Half of 16-24 Internet users turn to social media to research brands and products

Half of 16-24 Internet users turn to social media to research brands and products

Social media is a great place for brands to connect with customers and help get the word out about new updates and product releases. It has also rapidly become one of the first stops consumers will go to when researching about a brand. Statistics from Hootsuite’s 2022 trend report found that 53.2% of 16-24 year…

Read article
Quality customer service through social media is a major draw for consumers

Quality customer service through social media is a major draw for consumers

Quality online customer service is key part of any successful business, though many brands and companies have struggled to provide the same through social media. As more consumers turn to social media platforms to resolve questions and queries, it is vital that your brand can answer effectively. A recent survey by Hootsuite has shown that…

Read article
Short-form video thrives on humour and entertainment make sure to leverage it

Short-form video thrives on humour and entertainment, make sure to leverage it

As both users and businesses alike move towards short-form video content, such as with Tik Tok and Instagram Reels, it’s is important that the videos you create can connect and engage your audience. The upsurge in short video popularity has shown that many consumers are often looking for entertainment from the brands they follow, with…

Read article
Organic posts and targeted ads shown to be most successful at connecting product with consumer on social media

Organic posts and targeted ads shown to be most successful at connecting product with consumer on social media

As social commerce becomes more popular, it is important for businesses to know the best way to connect their products and services with consumers on social media. Research from Sprout Social shows that the most common ways that consumers are finding the perfect product for what they need is coming from targeted ads (49%) and…

Read article
With social media video content you need to know how long each video should be

With social media video content, you need to know how long each video should be

Video is everywhere right now in the world of social media and it can help connect and engage you with your audience. If you haven’t already begun to post video content on a social media platform, you most likely have considered it. However, depending on what platform and feature you are using, video length can…

Read article