Social Commerce has rapidly risen in the last 12 months, with more and more consumers turning to its convenience. This in turn has led to more brands moving to social media platforms to sell their products and services. With this rise, social media platforms have been quick to provide companies with easier ways to shop.…
90% of consumers who follow a brand on a social media platform will purchase a product or service from that company, according to statistics from Sprout Social. Data from the Sprout Social Index found that the most common actions user will take when they follow a brand on social media is to visit their website,…
A recent survey by Sprout Social has found that social media users are more likely to purchase items through social commerce if they hold knowledge of that brand. 80% of answers indicated they were more likely to do so of they had familiarity with the brand. 34% also said that they used social media to…
In the last 2 years, ecommerce has quickly risen with many consumers turning to online shopping. Social commerce, shopping directly through a social media platform, is expected to follow suit. Results from The Harris Poll research shows that whilst 73% of business are already using social commerce, 79% plan to do so in the next…
Shoppable content is any post, video, image or ad that a consumer can click on so they can make a purchase. This allows people to do an entire transaction on a social media platform without ever having to leave. With younger generations looking more towards social media to educate their purchasing decisions, the importance of…
As social media continues to become more and more popular, social commerce, selling directly within a social media platform, is set to be a major way brands interact with their audiences and customers. The State of Social Media Investment Report by Sprout Social found that 79% of companies asked saw themselves selling on a social…
