Expect more brands to turn to Facebook Shops as stores look to start with social commerce

Expect more brands to turn to Facebook Shops as stores look to start with social commerce

Starting in 2020, Facebook Shops, like many other social commerce platforms, saw large amounts of users turn to both sell and buy from in 2020 and 2021. Big and small businesses alike have turned to it, with over 250 million active stores worldwide by June of last year. As more brands look to get online,…

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Video content can help not only engage, but educate your audience on your products | DMX Marketing Experts

Video content can help not only engage, but educate your audience on your products

Statistics from Wyzowl in their 2021 State of Video Marketing survey found that 96% of consumers have watched an explainer video to learn more about a service or product. 84% also said that they have been convinced to buy services or products from a brand due to their videos. This shows that as the popularity…

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57% of consumers follow brands on social media to learn about new products or services | DMX Marketing Experts

57% of consumers follow brands on social media to learn about new products or services

Statistics from the Sprout Social Index found that learning about new products and services is why 57% of consumers follow brands on social media, with another 47% doing so to learn about company news. Once following, 91% will visit the brand’s website, 89% will buy from that brand and 85% will recommend a product or…

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Google changes how titles are created for search result listings | DMX Marketing Experts

Google changes how titles are created for search result listings

Google has announced that it has changed how titles are created for search listings, with the search query no longer being used. Previously, the query put in by the user would formulate the title of the snippets for each search result. Google has said it now uses “the main visual title or headline shown on…

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Mobile devices generated over 50% of global website traffic in the first part of 2021 | DMX Marketing Experts

Mobile devices generated over 50% of global website traffic in the first part of 2021

In the first quarter of 2021, mobile devices accounted for 54.8% of global website traffic. The statistics, from Statista, show that as smartphones have improved, the convenience of browsing on the move has drawn in more people. Because of this, the importance of having apps and online stores optimised for mobile users has increased. The…

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