Google changes how titles are created for search result listings | DMX Marketing Experts

Google changes how titles are created for search result listings

Google has announced that it has changed how titles are created for search listings, with the search query no longer being used. Previously, the query put in by the user would formulate the title of the snippets for each search result. Google has said it now uses “the main visual title or headline shown on…

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Google to bring out new 'shopping experiences', including YouTube livestream shopping | DMX Marketing Experts

Google to bring out new ‘shopping experiences’, including YouTube livestream shopping

Google has announced several new ecommerce options that will be tested in the next few months, including a beta program for shopping in YouTube livestreams. The new feature is designed to allow viewers to browse and shop products without interrupting the stream. This comes as YouTube has been looking into how make the most of…

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As Tik Tok, YouTube and Reels show the power of video content, it might be time for you to add it into your content | DMX Marketing Experts

As Tik Tok, YouTube and Reels show the power of video content, it might be time for you to add it into your content

It is no understatement to say that Tik Tok has had a major influence on content in the last year and a half. With both Instagram and YouTube releasing their own versions (Reels and Shorts), video content, especially short-form, has risen once again in popularity, with many users and businesses harnessing it to be humorous,…

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Google Analytics to be updated, focusing on easier to find insights and customer privacy | DMX Marketing Experts

Google Analytics to be updated, focusing on easier to find insights and customer privacy

Google has unveiled the latest updates that are coming to the Google Analytics platform, such as privacy-safe customer insights and making the system easier to use and more intuitive. The new “privacy-safe solutions” are designed to allow advertisers to still optimise performance when conversion data is not available. Modelled data and observed data will be…

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