According to VeriSign, over 1 million new website addresses are registered every month – that’s over 40,000 per day! How do consumers find their way through all these sites? The answer is search engines.
You’ve probably heard of Google, Yahoo!, MSN and others. These are the big players in the search engine business and millions use them daily to find everything from stock tips to sports cars. Even if you’ve never thought about search engines before, these statistics illustrate how important it is for your site to be listed in them. But being listed isn’t enough; you also need to achieve a high ranking in the search results to benefit from the considerable amount of traffic they can send to your site.
Have you ever wondered why some sites turn up at the top of a search result while others are buried 10, 20 or 100 pages down? It is because some sites are not search engine friendly. Organic Search Marketing or Search Engine Optimization is an effective strategy that results in competitive rankings for your site – leading to increased targeted traffic. Unlike Paid Search Marketing, Organic Search Marketing will help your site be ranked in the search results rather than the sponsored links section.
Sure, it is good to get some quick wins and early traffic to your site with Paid Search, but to run and win in the longer race you need strategic, sustained and quality search marketing. Digital Marketing Experts are certified in advanced Search Engine Optimization (SEO) techniques to deliver continued results and ROI on your online marketing expense.
What is it that your business needs to market effectively online and enhance your revenues significantly?
Whatever it is you are missing, your Digital Marketing Experts can help you analyze your business needs and guide you towards an appropriate Search Engine Marketing (SEM) and even Social Media Optimization (SMO) strategy. To help you move your business to the next level, Digital Marketing Experts can provide you with a comprehensive mix of SEM tools and techniques.
Never before has quality copy been so important. Randomly examine a bunch of sites that you browse regularly. If these are sites that actually encourage you to take the desired actions, they are most definitely good content sites. Mind you, “good” does not necessarily mean “a lot”. What it does mean is “compelling”. A landing page of 250 words can drive more qualified leads and conversions than 700 words of a badly written, long scrolling page of little value. Likewise, a “scanty” page that says very little and does not tell the visitor what to do next or persuade a buying action is of no use either.
As search engines refine their algorithms and place greater importance on useful, meaningful, well written copy that is SEO-friendly, the savvy Internet marketers like those led by Digital Marketing Experts, are winning with words! You can too. Call us today to find out how your Web copy can be polished up to drive good search results and quality conversions.
Search Engine Optimization (SEO) has become an indispensable tool for businesses aiming to conquer the digital world. But with the SEO landscape constantly evolving, understanding the costs associated with these services is crucial for effective budgeting.
The cost of SEO services can vary significantly depending on the scale of your campaign. Local SEO campaigns, typically targeting a specific geographical area, often range from $500 to $2,000 per month, with an average of around $1,000. This cost is ideal for small businesses with limited geographic reach.
For larger businesses with a national or global presence, national SEO campaigns are the norm. The price for national SEO services can range from $2,000 to $15,000 per month or more. The primary driver behind these cost variations is the scale of competition for targeted keywords.
Understanding what influences SEO costs is crucial for both local and national campaigns. Several key factors determine the pricing of SEO services such as keyword competitiveness, services, agency type, and hourly rates.
Local SEO campaigns, typically more budget-friendly, focus on optimizing your online presence for specific regions. Costs are relatively lower due to less intense competition. Keep in mind that, in addition to standard SEO services, there may be a charge extra for content creation.
National SEO campaigns cater to broader audiences, requiring more aggressive strategies. Competitive keywords and nationwide reach contribute to the increased cost. Again, content creation fees might be added to your budget.
For eCommerce businesses, the dynamics of SEO costs often lean towards national campaigns. The competitive eCommerce landscape necessitates a comprehensive approach to stand out amidst countless online stores.
For marketers in charge of influencer marketing, staying on top of the latest developments in social media is like honing a superpower. Being in the know on social media trends not only helps influencer marketing professionals understand where their target audience is hanging out online, but also how to best leverage new platform features and…
Google has continued their “How Search Works” mini-series this month, uploading the second episode which is titled, “How Google Search crawls pages”. Episode 2, which was released February 22nd, follows the first episode with Google Search engineer, Gary Illyes, offering invaluable insights into how crawling works. Crawling being how Google travels the internet, discovers new…
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Every article you see these days seems to praise the new advancements in the world of artificial intelligence. Funnily enough, a lot of these articles seem to be written by AI themselves. Just to be clear, what exactly is AI-generated content? According to HubSpot, “AI-generated content is machine-made text—such as blogs, articles, descriptions, and other marketing…
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