A lackluster headline on a company’s homepage can create a poor first impression among site visitors, leading them to exit the page without taking action quickly. If the main message users see when they visit your website doesn’t immediately grab their attention and entice them to want more, it’s unlikely they will take the time…
A successful marketing campaign can be the difference between sustaining a thriving, profitable company and being left behind, losing business to your competitors. Staying on top of the latest trends in marketing can help keep your solutions top of mind for your existing customers while consistently feeding new prospects into your sales pipeline. These days,…
Livestream shopping is all the rage in China at the moment, generating hundreds of billions of dollars in revenue last year and still growing. With this phenomenon catching on with consumers globally, companies in every country are trying to figure out the best way to jump on the Livestream shopping bandwagon. As businesses around the…
Increasing customer engagement can give your business a head start on achieving the end goal of every company with an e-commerce component: turning website traffic into sales. It can be easier to lead prospects through your sales and marketing funnel and convert them into paying customers if you can first draw their interest with some…
A full rebrand is an enormous endeavor for a company to undertake. Sometimes, a simple refresh of its image across all platforms can have a significant impact on the business for a lot less time, energy, effort, and cost. A minor “glow up” for your brand might involve many small tweaks and adjustments that add…
When company leaders come up with ideas for marketing and advertising their businesses, they will often seek the guidance of agency partners to help them craft the best strategy for implementing an original campaign. Over time, refining the unique concepts their clients come up with can help agency leaders build deep expertise, creative agility, and…
